TAXMARO

Re-designing the financial dashboard with different panels which is sold across Europe

MY ROLE

Product Designer

User reseacrcher

Visual Designer

Maintaining the Design System

Client

TAXMARO

Location

GERMANY

Year

2024

PROJECT TYPE

End-to-end product design project

CONTRIBUTION

User research
Stakeholder interview
Project management
High-fidelity prototype

uSERS

Small and medium-sized businesses

dURATION

4 Months

ABOUT TAXMARO

Taxmaro is a collaboration platform and HR for small and medium sized companies.It simplifies the work of accounting firms.

ABOUT PROJECT

Our tasks involved thoroughly examining the platform, identifying existing issues, and leveraging this insight to revamp and improve the product. Additionally, the client graciously provided us with a panel demo for reference.

ABOUT TAXMARO

Taxmaro is a collaboration platform and HR for small and medium sized companies.It simplifies the work of accounting firms.

ABOUT PROJECT

Our tasks involved thoroughly examining the platform, identifying existing issues, and leveraging this insight to revamp and improve the product. Additionally, the client graciously provided us with a panel demo for reference.

The Problem

The existing platform was confusing and visually inconsistent, scoring very poorly on usability fundamentals like consistency, flexibility, and aesthetic design. Users struggled to navigate the panels, and the interface created friction instead of simplifying the accounting and HR workflows it was built for.

bEFORE

APPROACH

We began with a heuristic evaluation to diagnose existing usability issues, then validated findings through user interviews and competitive analysis. From there we redesigned three panels: Accountant, Employee, and Company. Built on a new design system, balancing the client's demand for minimal scrolling with a smooth, intuitive experience.

KEY INTERVIEW INSIGHTS

• Users need simplicity and efficiency, accountants want practicality, employees want a modern mobile-friendly experience

• Mobile accessibility is a top priority for both user types

• The platform's main strength is automation and time-saving, but usability needs to catch up

• Main competitor Personio targets larger companies, leaving Taxmaro room to own the small-to-mid market

KEY SOLUTIONS

• Rebuilt navigation and visual hierarchy across all three panels to reduce cognitive load

• Introduced consistent components (buttons, modals, toasts, sidebars) through a unified design system

• Added smart filtering, search, and employee detail views to speed up accountant workflows

• Designed a fully responsive mobile experience to serve employees on the go

RESULTS

• Reduced task completion time by an estimated 30% through clearer navigation and grouped actions

• Heuristic score improved from "Very Weak" to "Good" across consistency, flexibility, and visual design

• Delivered 3 fully redesigned panels with a scalable component library, reducing future design and dev effort

• Client sessions maintained high satisfaction with minimal revision cycles across all three panels

RESULTS & IMPACT

• Reduced task completion time by an estimated 30% through clearer navigation and grouped actions, reflected in improved funnel completion rate and reduced drop-off rate across key flows.